Download PDF Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption Thales S Teixeira Greg Piechota 9781524763084 Books

Download As PDF : Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption Thales S Teixeira Greg Piechota 9781524763084 Books

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.
 
There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.

As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.

Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Download PDF Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption Thales S Teixeira Greg Piechota 9781524763084 Books

"This book and the Professor’s class at HBS really helped me understand the what, where and how of creating value for customers along the value chain. So much valuable insights and such a good read for anyone interested in building successful businesses in today’s ever-changing environment."

Product details Hardcover 352 pages Publisher Currency (February 19, 2019) Language English ISBN-10 152476308X

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Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption Thales S Teixeira Greg Piechota 9781524763084 Books Reviews :

Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption Thales S Teixeira Greg Piechota 9781524763084 Books Reviews

• This is the best business book I have read in a long time. Unlocking the Customer Value Chain proposes a novel framework for understanding the rise of tech-driven disruption across myriad industries in the last 20 years, placing a strong emphasis not on the technology itself but how it drives value for consumers.
  
  The author identifies commonalities between the way tech has changed the competitive landscape for companies as diverse as retailers, telcos, and auto manufacturers. Initially, I was surprised to learn that something insightful could be said across such a wide array of situations, but was ultimately persuaded by Teixeira's thoroughness in laying out his case. I suspect the book's framing is somewhat less valuable in a B2B context, but that is not an area I can speak to with much confidence.
  
  As someone who works in technology, the insights here will be especially valuable as I attempt to assess competitive threats to my employers's business. I think others will feel the same, and highly recommend this book.
• Professor Thales has written an insightful and practical managerial guide to startups and incumbent companies. Based on my previous interaction with the author, I see that he has drawn on his extensive consulting experience and command of the academic literature to produce a systematic approach that will be valuable to executives and scholars. Full of theories, constructs, real-world applications and tools. It has been a long time since the last time I've seen such a breakthrough book with new ideas that can lead us to rethink the conventional wisdom in marketing and digital transformation.
• This is a fascinating read that tackles a trend that has occurred over the last 20 years digital disruption by "technology" companies. In "Unlocking the Customer Value Chain," Thales Teixeira demonstrates that the technology startups (think , Uber, AirBnB, etc.) have not disrupted incumbents with superior technology. These startups knowingly or unknowingly broke links between activities in the customer value chain and developed innovative business models to disrupt incumbents.
  
  Thales provides frameworks for leaders at incumbent companies to identify potential disruptors, assess the risk these disruptors pose, and define the proper strategy to respond to a potential disruptor. Although the book is written for leaders at incumbents, I would suggest "Unlocking the Customer Value Chain" to anyone that wants to understand how disruption is occurring in our fast-paced digital age.
• My first contact with Prof. Thales Teixeira's work was in 2014 when I read the article "The Decoupling Effect of Digital Disruptors". It was already an extraordinary framework but he kept developing it, other articles were published, but this book is easily one of the best ones I read in the last 12 months. If you're trying to understand how new companies are revolutionizing their markets or creating new ones or if you are an incumbent and want to defend your market position or approach new markets like a disruptor, you have to read this book as soon as possible.
• This is my first review on . I was impressed by the book review in the Economist magazine. Normally, despite a favorable review, I will often do more homework or read a kindle sample. The review in the Economist was great but the examples used in the review certainly resonated with me. The book did not disappoint. All the business professors are generally good at articulating the fundamental constructs or principles versus anecdotal stories. The book is perceptive at the underlying principles of digital disruption. Enjoyable read.
• This is an exciting book. The concepts and logic are of practical use for anyone in business. The book helped me understand our market and the opportunities that exist as well as the competitive threats of others that want to steal our customers. It was such a pleasure to read because the book is well written with so many real world examples. This is the best book I have read in a long time. The book is so good I have just purchased 14 more copies for the executives in our company to read.
• A great way to think about all the new business models and the ever evolving space. A must read for anyone interested to learn more about the ecommerce space or considering to start a business!
• This book and the Professor’s class at HBS really helped me understand the what, where and how of creating value for customers along the value chain. So much valuable insights and such a good read for anyone interested in building successful businesses in today’s ever-changing environment.